India, being one of the fast growing economies in the world, has attracted its population to the streams of economics, finance and business. In order to capitalize the momentum that India is going with, it becomes pertinent for business magazines to act as catalyst and further the business regime in India.
Business magazines are one of the best ways to sensitize people on the business climate in India and incentivize them to grab on the opportunities that are readily available. Below we will come across the various business magazines that are available in the market and try to make a balanced approach on what they seek to provide to their target audience.
Published fortnightly, Forbes India is the Indian edition of the Forbes magazine managed by Network 18, a media conglomerate owned by Reliance industries. As mentioned by its editor R. Jagannathan, Forbes could be a move directed towards a shift to right wing politics.
Hence, Forbes India can well be read in order to keep oneself up with the changing times. Their latest articles keep up with the hot topics such as tech news, business trends, and current events.
The journalistic style of the writers and the content is one of the best available at present. However, some do complain about the negativity and evident criticism of many policies. But those can be attributed to the sensationalization of news, which tends to garner more popularity.
Business Today is another fortnightly magazine which is quite popular among the budding entrepreneurs of India. It is published by Living Media India Limited and is in publication since 1992.
It is one of the most reliable sources on top companies and Indian stock market. It is preferred to other business magazines in India because of its attractive layout and good quality print. Today group has been instrumental in publishing the magazines and with business as priority this magazine is growing considerably with time.
This fortnightly magazine started in English language is now believed to be at the epitome of Indian business magazines. It was founded by brothers Ashik Hotchand Advani, Rajkumar Advani and Hiroo Advani in 1978. It now publishes in many other Indian languages as well.
This magazine is widely popular for its authority, credibility and its holistic approach. The magazine has ability to look into the future owing to its in depth analysis; and for its wide range of coverage, catering to the needs of its customers. It has become a ‘Must-Read’ for business leaders, academia, policymakers and institutions; and especially for those who are seeking to establish their own venture – Start up India. Therefore Business India becomes a sin qua non for those seeking knowledge on overall business and macroeconomic events.
OUTLOOK BUSINESS MAGAZINE
Outlook Business is also a fortnightly magazine covering a wide variety of topics. Banking, economy, industry, finance, stock markets and money are some of the important business related topics covered in this magazine.
It is one of the most trusted and popular resource for regional news into the business space with added regional information for global scenario. Outlook Business excels in knowing the perspective of others, including everyday occurring, experts and competitor’s views. Outlook Business magazine also brings out the leading stories from personalities, organization and top companies in a section called The Big Story.
The magazine usually brings out their cover story or coverage on any special topic that needs a huge attention from their audience. Articles which focus on the perspective like articles on why are start-ups moving out from India are also included in Outlook Business magazine
THE FRANCHISING WORLD
This magazine is published by Franchise India. The Franchising World researches, gathers, and demonstrates various franchising opportunities that are available nationally and internationally.
It provides a comprehensive overview of developments in the franchise industry as it caters to various markets and platforms. This enables readers to be well informed and take advantage of various opportunities.
To inculcate entrepreneurship, this magazine provides valuable perspectives and opinions from skilled experts and professionals on the dynamics of running a business. It is one of the few magazines that serve as a platform for companies interested in partnerships. Hence, this magazine can very well be regarded as the pioneer of Indian franchise industry.
Launched in 2002, Images Retail analyses the trends and developments of the Indian retail industry and bridges the gap between retailers and brand leaders. Their research of the industry is never ending and it covers the logistics, real estate, merchandise, supply chain, investment opportunities and consumer requirements.
The magazine, with its specific focus on retail, is a one of the very few that provide the reader with significant information regarding the sector. It serves as an effective link between brand leaders and retailers, this magazine focuses on effectively bringing about integration of world retail prices with those in India.
The ultimate motive of this magazine is to create future leaders. Business Barons is exclusively designed and caters to the needs or of corporate leaders. The magazine primarily aims to reach out to Business magnets, industry professionals, consultants.
It throws light into the various industries of India, informs you about the latest trends and activities in business. It also publishes articles by management personnel from eminent sectors such as education, software etc to hone your insights further.
COMMERCIAL VEHICLE MAGAZINE
With its area of expertise clearly specified, this magazine perhaps is the only one in this list which is considered to be “one of its kind”. It has immensely helped professionals involved in the commercial vehicle industry by providing quality perspectives and helped them further their businesses.
All the business magazines we have discussed are driven by the economic boom India is riding on. The multiplicity of business magazines is the result of this economic growth, which has further helped the process of expansion of businesses. Thus, it has created a cyclic process in which both – Businesses and economy are the beneficiaries; and in the longer run – the phenomena of inclusive development.